FEMACGA Business School eCommerce Training Workshop

13th, 14th, 20th, 21st Oct 2021 (4 Days) 9am – 5pm
Remote Online Training (via Voov)
Fees: RM1,997.00 nett

Social Media Marketing, Copywriting, Advertisement strategies, FB Marketing, Shopee store optimizations, Products sourcing, SWOT Analysis, Positioning, customers behaviors management.

Course Outline

Day 1: Marketing Strategies & Copywriting

Module 1:
The Changing Marketing Landscape & Consumer Behaviours in Digital Age.

Module 2:
Business Model Canvas Marketing Strategies: Positioning Market Segmentation Re-Positioning.

Module 3:
SWOT Analysis
Unique Selling Proposition & Differentiation Strategies

Module 4:
Paid Media, Owned Media & Earned Media How to win at ZMOT Facebook Page Content Marketing

Module 5:
Sales Funnel
Copywriting

Day 2: Facebook Marketing

Module 6:
Facebook Algorithm Explanation Facebook Ads Do & Don’t.
Module 7:
Get Started with Facebook Business Manager Facebook Ads Set up Core Audience Targeting How to set Unpublished Post Ads Duplication
Module 8:
Custom Audience & Explanation Custom Audience Set Up: Page Engagement, Video View & Customer List Retargeting Lookalike Audience
Module 9:
Facebook Ad Analysis Facebook Ad A&B Testing
Module 10:
Facebook Ad Scaling

Day 3: Shopee Product Funnel Strategies

Module 1:
To understand Shopee buyer behaviour & Shopee algorithm.
Module 2:
Understand the concept of Product Funnel: Special Offers, Bundle Deals, Long Tail Products and Profitable Products Shopee Market Research Market Research with Dianba Database Shopee Successful Store Case Studies
Module 3:
Restructure your offer range with Product Funnel Formula
Module 4:
Product Sourcing from 1688.com, China Air & Sea freight process flow guide

Day 4: Shopee Store Conversion Optimization

Module 1:
To set Product Title with high search volume keywords
Module 2:
Product Image Refining Introduction of Image Editing Apps
Module 3:
Product Video Optimization with AIDA model Introduction of Video Editing Apps
Module 4:
How to write product descriptions that sell
Module 5:
Shopee’s Marketing Tools guide How to become Shopee preferred seller
Module 6:
How to boost your sales with Shopee Ads: Search Ad & Discovery Ad
Module 7:
Shopee Store Customer Service Strategy
Module 8:
Warehouse Management flow Inventory Management

Trainer Profile
(Wong You Huat)

毕业于马来西亚国民大学商业管理系,主修行销
大马电商总会创会会长
Apexx Ecommerce Academy创办人
Vistage 受邀讲师
企业电商培训导师
前阿里巴巴淘宝大学大马合作伙伴负责人之一
受邀受访于以下媒体:

Certification Unit

HRD Corp Certified

Strategic Partners

Alibaba Business School

Tusstar

UTAR

SEGI College

Waseda University

Huaqiao University

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