FEMACGA Business School eCommerce Training Workshop

13th, 14th, 20th, 21st Oct 2021 (4 Days) 9am – 5pm
Remote Online Training (via Voov)
Fees: RM1,997.00 nett

Social Media Marketing, Copywriting, Advertisement strategies, FB Marketing, Shopee store optimizations, Products sourcing, SWOT Analysis, Positioning, customers behaviors management.

Course Outline

Day 1: Marketing Strategies & Copywriting

Module 1:
The Changing Marketing Landscape & Consumer Behaviours in Digital Age.

Module 2:
Business Model Canvas Marketing Strategies: Positioning Market Segmentation Re-Positioning.

Module 3:
SWOT Analysis
Unique Selling Proposition & Differentiation Strategies

Module 4:
Paid Media, Owned Media & Earned Media How to win at ZMOT Facebook Page Content Marketing

Module 5:
Sales Funnel

Day 2: Facebook Marketing

Module 6:
Facebook Algorithm Explanation Facebook Ads Do & Don’t.
Module 7:
Get Started with Facebook Business Manager Facebook Ads Set up Core Audience Targeting How to set Unpublished Post Ads Duplication
Module 8:
Custom Audience & Explanation Custom Audience Set Up: Page Engagement, Video View & Customer List Retargeting Lookalike Audience
Module 9:
Facebook Ad Analysis Facebook Ad A&B Testing
Module 10:
Facebook Ad Scaling

Day 3: Shopee Product Funnel Strategies

Module 1:
To understand Shopee buyer behaviour & Shopee algorithm.
Module 2:
Understand the concept of Product Funnel: Special Offers, Bundle Deals, Long Tail Products and Profitable Products Shopee Market Research Market Research with Dianba Database Shopee Successful Store Case Studies
Module 3:
Restructure your offer range with Product Funnel Formula
Module 4:
Product Sourcing from 1688.com, China Air & Sea freight process flow guide

Day 4: Shopee Store Conversion Optimization

Module 1:
To set Product Title with high search volume keywords
Module 2:
Product Image Refining Introduction of Image Editing Apps
Module 3:
Product Video Optimization with AIDA model Introduction of Video Editing Apps
Module 4:
How to write product descriptions that sell
Module 5:
Shopee’s Marketing Tools guide How to become Shopee preferred seller
Module 6:
How to boost your sales with Shopee Ads: Search Ad & Discovery Ad
Module 7:
Shopee Store Customer Service Strategy
Module 8:
Warehouse Management flow Inventory Management

Trainer Profile
(Wong You Huat)

Apexx Ecommerce Academy创办人
Vistage 受邀讲师

Certification Unit

HRD Corp Certified

Strategic Partners

Alibaba Business School



SEGI College

Waseda University

Huaqiao University

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